The Pakistan Rice Road Show 2025 was officially launched in Accra, Ghana, on August 25, 2025. Organized by the Trade Development Authority of Pakistan (TDAP) in collaboration with the Pakistan High Commission, this inaugural event served as the first leg of a three-nation West African trade tour that also included Côte d'Ivoire and Senegal.

 

Key Highlights of the Accra Event

  • Theme: "Pakistan Rice: Powering West Africa’s Food Security."

     

  • Participants: The road show brought together 28 top Pakistani rice exporting companies and over 200 Ghanaian buyers, importers, and distributors.

     

  • Strategic Goal: To promote premium Basmati and affordable long-grain rice to meet Ghana’s consumption needs, which currently stand at approximately 1.5 million metric tons annually.

  • B2B Engagement: The event focused on establishing direct business-to-business links, reducing intermediary costs, and exploring joint ventures in rice milling and technology transfer.

Economic Impact & Context

Metric Details
Global Export Rank Pakistan is the world's 4th largest rice exporter.
Production Capacity Annual production of ~9 million metric tons with a 6 million ton exportable surplus.
Export Value Pakistan's rice exports reached $3.2 billion (5.5 million tons) in the 2024-25 fiscal year.
Trade Barriers Discussions noted the current 23% duty on Pakistani rice in Ghana as a key area for potential review to enhance trade.